28 JAN

5-7 PM

What do brands look for in social media influencers?

Gayatri Solanki
Marketer at Label Ritu Kumar

Live session

1.5 hours of learning

Drafting your pitch

Getting brands attention

₹ 1999

₹ 750

Key highlights of the program

✓ Understanding why brands work with influencers

✓ What objectives you can help the brand meet as an influencer 

✓ How a brand measures success of an influencer marketing campaign

✓ Tips on getting “seen” by a brand and becoming more appealing to them

✓ Identifying the right brands for you and pitching to them

✓ The key metrics brands look for when working with influencers

Why you should learn from Gayatri Solanki

As a Marketer at Label Ritu Kumar, Gayatri knows not only about marketing but also the world of fashion and what fashion brands want. Her brand uses different marketing strategies to grow, and with significant market spends. As someone on the brand’s side of things, she knows exactly when, where and how fashion brands prefer working with influencers. She has also previously worked with Roposo, and has a deep understanding of what influencers seek from collaborations.

Who Is This For

Fashion influencers

Aspiring stylists

Designers wants to build their social presence

Aspiring entrepreneurs

₹ 1999

₹ 750/-

Wondering “why Kool Kanya”?

200+ live events hosted in collaboration with 150+ experts and over 30,000 attendees

Most events rated 4+ out of 5 some events getting the perfect score of 5!

Each event is designed for  women, by women

Meet the experts  in the fields that you wish to pursue and learn from them

Get your queries answered by the course experts or the Kool Kanya Community

Build credibility with a certificate  upon completing a course or attending a workshop

Connect with a community of like-minded women, at various stages of their career and grow with them.

Reasons to become an Influencer in 2022

▸ The total size of the creator economy is estimated to be over $100 billion and it is expected to grow further.

78 percent of marketing leaders employed influencer marketing in 2020.

▸ Meta launched a $150 million initiative to train the next generation of creators to build immersive educational content.

▸ Karat Financial, a bank for creators, raised $26 million in their Series A round of funding.

▸ Inspired by Twitch and Tiktok, now YouTube, Instagram and Twitter also give you the option to tip the creators for their content. 

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