Learn to develop your social media content strategy

A workshop by

Sharin Bhatti

Former Content Strategist, Kool Kanya

Learn to develop your social media content strategy

6 - 10 JUN

7 - 8:30 PM

6 - 10 JUN

7 - 8:30 PM

A workshop by

Sharin Bhatti

Former Content Strategist, Kool Kanya


hours of

Certificate of


5 Live

Q&A with

the experts


hours of

5 Live

Certificate of


Q&A with

the experts

Key highlights of the program

Identify the purpose of your profile

Build a social media content strategy and vision

Harness the power of words with visual elements

Craft copy that results in direct conversions

Use tools to benchmark competitors and measure success

Course Breakdown

Day 1

Writing purposeful content

Writing content that converts

Identifying tone, purpose, and pace

Organising your ideas

Writing effective, emotion-led headlines

Assignment: Work with Kool Kanya on a LIVE project

Day 2

Crafting sentences that sing

Techniques to stir up emotion

Tips for persuasive writing

CTAs that get people to take action

Building trust with visual elements

Writing landing pages, emails, captions, video scripts, and press releases

Day 3

Creating a profile that stands out

Understanding guidelines & purpose

Aligning the TG, core message, and best practices

Types of Instagram posts - feed, story, video, etc.

Industry terminology - likes, shares, reach, etc.

Assignment: Creating a brand’s bio and boiler plate

Day 4

Building a strategy that slays

Translating the account’s identity into a social media strategy

Ideating and creating engaging content

SEO and keyword research

Soliciting user-generated content

Creating a content marketing calendar

Assignment: Creating a 7-day calendar for the brand

Day 5

Parameters for success

Reviewing the marketing calendar

Using tools for comparison

Setting campaign objectives

Setting measurement metrics for campaigns


Why you should learn from Sharin Bhatti

Sharin is a seasoned content creator and communications professional with 15 years of experience working in print & digital news media. Some of the organisations she has been associated with are - Hindustan Times, Rolling Stone India, Mail Today, Jabong and Performics. She is also the Co-founder ofBooks on Toast, India's most respected book community, and curates festivals likeIndia Film Project, India's largest content festival. She was previously associated with Kool Kanya as a Content Strategist.

Who is this for?

Aspiring social media managers or copywriters

Media professionals or students looking to upskill

Marketers or writers who want to increase their earning potential

Entrepreneurs who want to promote their brand on social media

Get Certified!

Official and Verified

Receive a certificate with the Kool Kanya logo to verify your achievements and increase your job prospects

Easily Shareable

Add the certificate to your CV or your resume or post it directly on LinkedIn. You can even post it on Instagram.

Enhances Credibility

Use your certificate to enhance your professional credibility and stand out among your peers!

Wondering “Why Kool Kanya”?

200+ live events hosted in collaboration with 150+ experts and over 30,000 attendees

Most events rated 4+ out of 5 with some events getting the perfect score of 5!

Each event is designed for women, by women

Meet the experts in the fields that you wish to pursue and learn from them

Get your queries answered by the course experts or the Kool Kanya Community

Love For Kool Kanya Programs

PowerPass makes me feel supported in my journey and the personal touch of calls and check-ins is so different from my previous experiences in content creation courses where the instructors seemed rude and condescending.

Sharbani Suresh

I love PowerPass, it’s amazing! It has helped me a lot and I will continue to learn from it and probably earn from it.

Nishigandha Mahajan

I joined PowerPass to learn more about marketing and to hone my skills and I believe with all the workshops conducted by Kool Kanya I'll be able to do so.

Charu Kukreja

About the program

Do you know, social media presence can make or break brands? This makes a social media manager’s or writer’s job all the more important, especially when it comes to creating an online identity and stellar content for brands or creators. Social media strategy and copywriting is an art, and who better than Sharin to mould you into an artist? Sharin enables you to build a strong social media presence by weaving a brand story, building a content strategy, and crafting copy that slays.

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