Key highlights of the program
✓ Understanding why brands work with influencers
✓ What objectives you can help the brand meet as an influencer
✓ How a brand measures success of an influencer marketing campaign
✓ Tips on getting “seen” by a brand and becoming more appealing to them
✓ Identifying the right brands for you and pitching to them
✓ The key metrics brands look for when working with influencers
Why you should learn from Gayatri Solanki
As a Marketer at Label Ritu Kumar, Gayatri knows not only about marketing but also the world of fashion and what fashion brands want. Her brand uses different marketing strategies to grow, and with significant market spends. As someone on the brand’s side of things, she knows exactly when, where and how fashion brands prefer working with influencers. She has also previously worked with Roposo, and has a deep understanding of what influencers seek from collaborations.
Wondering “why Kool Kanya”?
200+ live events hosted in collaboration with 150+ experts and over 30,000 attendees
Most events rated 4+ out of 5 some events getting the perfect score of 5!
Each event is designed for women, by women
Meet the experts in the fields that you wish to pursue and learn from them
Get your queries answered by the course experts or the Kool Kanya Community
Build credibility with a certificate upon completing a course or attending a workshop
Connect with a community of like-minded women, at various stages of their career and grow with them.
Reasons to become an Influencer in 2022
▸ The total size of the creator economy is estimated to be over $100 billion and it is expected to grow further.
▸ 78 percent of marketing leaders employed influencer marketing in 2020.
▸ Meta launched a $150 million initiative to train the next generation of creators to build immersive educational content.
▸ Karat Financial, a bank for creators, raised $26 million in their Series A round of funding.
▸ Inspired by Twitch and Tiktok, now YouTube, Instagram and Twitter also give you the option to tip the creators for their content.
Upcoming workshops
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Love For Kool Kanya Programs
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Nimisha Saxena
The session with Diksha was very helpful in understanding Instagram as a medium for content creation. Got to learn the pros and cons of various modes in IG and basics about brand collaborations.
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Pooja Varde
Learning from Rochelle was a delight! Right down to the tiny details shared by Rochelle on observation! There was a lot to take away even as a person working into content.
Excel 2.0
Chrisbel Dsouza
A wonderful session by Kushal, really appreciate the explanations and handy tips given in between, from personal lessons learnt made it very relatable. Thank you so much!