How to build a strong social media presence
A workshop by
Sharin Bhatti
Former Content Strategist, Kool Kanya
How to build a strong social media presence
13-15 Apr
5-7 PM
13-15 Apr
5-7 PM
A workshop by
Sharin Bhatti
Former Content Strategist, Kool Kanya
4.5+
hours of
learning
Certificate of
completion
3 Live
Sessions
Q&A with
the experts
4.5+
hours of
learning
3 Live
Sessions
Certificate of
completion
Q&A with
the experts
Key highlights of the program
Creating a profile that stands out
Aligning the TG, core message, and best practices
Building a strategy that slays
Translating the account’s identity into a social media strategy
Creating a content marketing calendar
Course Breakdown
Day 1
Creating a profile that stands out
Understanding guidelines & purpose
Aligning the TG, core message, and best practices
Types of Instagram posts - feed, story, video, etc.
Industry terminology - likes, shares, reach, etc.
Assignment
Day 2
Building a strategy that slays
Translate your account's identity into a social media strategy
Ideating and creating engaging content
SEO and keyword research
Soliciting user-generated content
Creating a content marketing calendar
Assignment
Day 3
Parameters for success
Reviewing the marketing calendar
Using tools for comparison
Setting campaign objectives
Setting measurement metrics for campaigns
Q&A
Why you should learn from Sharin Bhatti
Sharin (@sharinb) is a seasoned content creator and communications professional with 15 years of experience working in print & digital news media. Some of the organisations she has been associated with are - Hindustan Times, Rolling Stone India, Mail Today, Jabong and Performics. She is also the Co-founder of Books on Toast, India's most respected book community, and curates festivals like India Film Project, India's largest content festival. She was previously associated with Kool Kanya as a Content Strategist.
Who is this for?
Aspiring or entry-level social media managers
Media professionals or students looking to upskill
Marketers who want to increase their earning potential
Entrepreneurs who want to build their brand’s social media presence
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Wondering “Why Kool Kanya”?
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Love For Kool Kanya Programs
PowerPass makes me feel supported in my journey and the personal touch of calls and check-ins is so different from my previous experiences in content creation courses where the instructors seemed rude and condescending.
I love PowerPass, it’s amazing! It has helped me a lot and I will continue to learn from it and probably earn from it.
I joined PowerPass to learn more about marketing and to hone my skills and I believe with all the workshops conducted by Kool Kanya I'll be able to do so.
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