Learn to develop your social media content strategy
A workshop by
Sharin Bhatti
Former Content Strategist, Kool Kanya
Learn to develop your social media content strategy
6 - 10 JUN
7 - 8:30 PM
6 - 10 JUN
7 - 8:30 PM
A workshop by
Sharin Bhatti
Former Content Strategist, Kool Kanya
7.5+
hours of
learning
Certificate of
completion
5 Live
Sessions
Q&A with
the experts
7.5+
hours of
learning
5 Live
Sessions
Certificate of
completion
Q&A with
the experts
Key highlights of the program
Identify the purpose of your profile
Build a social media content strategy and vision
Harness the power of words with visual elements
Craft copy that results in direct conversions
Use tools to benchmark competitors and measure success
Course Breakdown
Day 1
Writing purposeful content
Writing content that converts
Identifying tone, purpose, and pace
Organising your ideas
Writing effective, emotion-led headlines
Assignment: Work with Kool Kanya on a LIVE project
Day 2
Crafting sentences that sing
Techniques to stir up emotion
Tips for persuasive writing
CTAs that get people to take action
Building trust with visual elements
Writing landing pages, emails, captions, video scripts, and press releases
Day 3
Creating a profile that stands out
Understanding guidelines & purpose
Aligning the TG, core message, and best practices
Types of Instagram posts - feed, story, video, etc.
Industry terminology - likes, shares, reach, etc.
Assignment: Creating a brand’s bio and boiler plate
Day 4
Building a strategy that slays
Translating the account’s identity into a social media strategy
Ideating and creating engaging content
SEO and keyword research
Soliciting user-generated content
Creating a content marketing calendar
Assignment: Creating a 7-day calendar for the brand
Day 5
Parameters for success
Reviewing the marketing calendar
Using tools for comparison
Setting campaign objectives
Setting measurement metrics for campaigns
Q&A
Why you should learn from Sharin Bhatti
Sharin is a seasoned content creator and communications professional with 15 years of experience working in print & digital news media. Some of the organisations she has been associated with are - Hindustan Times, Rolling Stone India, Mail Today, Jabong and Performics. She is also the Co-founder ofBooks on Toast, India's most respected book community, and curates festivals likeIndia Film Project, India's largest content festival. She was previously associated with Kool Kanya as a Content Strategist.
Who is this for?
Aspiring social media managers or copywriters
Media professionals or students looking to upskill
Marketers or writers who want to increase their earning potential
Entrepreneurs who want to promote their brand on social media
Get Certified!
Receive a certificate with the Kool Kanya logo to verify your achievements and increase your job prospects
Add the certificate to your CV or your resume or post it directly on LinkedIn. You can even post it on Instagram.
Use your certificate to enhance your professional credibility and stand out among your peers!
Wondering “Why Kool Kanya”?
200+ live events hosted in collaboration with 150+ experts and over 30,000 attendees
Most events rated 4+ out of 5 with some events getting the perfect score of 5!
Each event is designed for women, by women
Meet the experts in the fields that you wish to pursue and learn from them
Get your queries answered by the course experts or the Kool Kanya Community
Love For Kool Kanya Programs
PowerPass makes me feel supported in my journey and the personal touch of calls and check-ins is so different from my previous experiences in content creation courses where the instructors seemed rude and condescending.
I love PowerPass, it’s amazing! It has helped me a lot and I will continue to learn from it and probably earn from it.
I joined PowerPass to learn more about marketing and to hone my skills and I believe with all the workshops conducted by Kool Kanya I'll be able to do so.
About the program
Do you know, social media presence can make or break brands? This makes a social media manager’s or writer’s job all the more important, especially when it comes to creating an online identity and stellar content for brands or creators. Social media strategy and copywriting is an art, and who better than Sharin to mould you into an artist? Sharin enables you to build a strong social media presence by weaving a brand story, building a content strategy, and crafting copy that slays.
