Social media for
beginners
Social media for
beginners
9-27
MAY
5-7
PM
22+
hours of
learnings
Certificate of
completion
15
Live
Sessions
Key highlights of the program
Identify the purpose of your profile
Build a social media content strategy and vision
Harness the power of words with visual elements
Craft copy that results in direct conversions
Use tools to benchmark competitors and measure success
Course Breakdown
Part 1 : 9th - 13th May
Create a social media content strategy that wins
Session 1 | 9 May | 5-7 P.M
Writing purposeful content
Writing content that converts
Identifying tone, purpose, and pace
Organising your ideas
Writing effective, emotion-led headlines
Assignment
Session 2 | 10 May | 5-7 P.M
Crafting sentences that sing
Techniques to stir up emotion
Tips for persuasive writing
CTAs that get people to take action
Building trust with visual elements
Writing landing pages, emails, captions, video scripts, and press releases
Session 3 | 11 May | 5-7 P.M
Creating a profile that stands out
Understanding guidelines & purpose
Aligning the TG, core message, and best practices
Types of Instagram posts - feed, story, video, etc.
Industry terminology - likes, shares, reach, etc.
Assignment
Session 4 | 12 May | 5-7 P.M
Building a strategy that slays
Translating the account’s identity into a social media strategy
Ideating and creating engaging content
SEO and keyword research
Soliciting user-generated content
Creating a content marketing calendar
Assignment
Session 5 | 13 May | 5-7 P.M
Parameters for success
Reviewing the marketing calendar
Using tools for comparison
Setting campaign objectives
Setting measurement metrics for campaigns
Q&A
Part 2 : 16th - 20th May
Shoot stunning photos and videos with your smartphone
Session 1 | 16 May | 5-7 P.M
The basics of mobile photography
A guide on frames and angles for different stills
Using equipment to enhance lighting and frames
What to keep in mind when shooting indoors vs. outdoors
Steps and tips to clicking perfect shots
Project: Shoot an interest piece (photo-story)
Session 2 | 17 May | 5-7 P.M
Plandid & editing essentials
What Plandids are and how to click them
Snapseed & Lightroom: LIVE demo
Switching from photography to videography
Q&A
Session 3 | 18 May | 5-7 P.M
Winning with amazing Instagram videos
Why the world is moving to a video-heavy content strategy
Understanding what makes video content go viral
Types of videos and when to use them - vlogs, live action, tutorials, etc.
Camera movements while shooting: why and how
Q&A
Assignment
Session 4 | 19 May | 5-7 P.M
Telling a story through videos
Using equipment to enhance lighting and sound
How to build a story and bring your vision to life
Project: Shoot an interest piece (video-story)
Q&A
Session 5 | 20 May | 5-7 P.M
Editing essentials
InShot: LIVE demo
Smartphone apps to shoot videos
Q&A
Part 3 : 23rd - 27th May
Learn how to grow your followers on social media
Session 1 | 23 May | 5-7 P.M
A reels strategy that slays
How to gain 1,000s of organic followers in 2 weeks
Mistakes that are holding you back
Why are reels a must -have strategy?
Different types of reels
Session 2 | 24 May | 5-7 P.M
Content and shooting hacks
Reel content hacks
Shooting hacks to remember
Creating show-stopping reels with transitions
Session 3 | 25 May | 5-7 P.M
Posting reels that go viral
Editing reels like a pro
The basics of posting - best practices, timing, etc.
How to go viral
Session 4 | 26 May | 5-7 P.M
Optimise your channel content
Understanding the YouTube algorithm
Optimising your channel description, banners etc.
SEO tips for video uploads
YouTube marketing tools you need- vidIQ, SEM Rush
Q&A
Session 5 | 27 May | 5-7 P.M
Grow your subscribers
Using YouTube shorts to grow your audience
YouTube live: What it is and how to use it
Why you need YouTube premier
Diverting traffic to your video
Q&A
About the program
More than half the WORLD currently uses social media, which means with the right strategy, copy, and marketing efforts, you have the potential to reach 4 billion people.
With access to this level at our fingertips, jobs in social media are booming, with salaries constantly on a rise!
Whether you’re freelancing, working in a startup, or a traditional corporate, this program equips you with everything you need to know about making it on social media.
By the end of this women-only, 15-day program, the assignments, live sessions, and expert guidance will leave you feeling confident to take up any social media role, no matter the industry. Get started, and be ready to succeed!
Learn From The Experts
Sharin Bhatti
Former Content Strategist, Kool Kanya
Expertise:
Content creation & communications
Dhruv Prakash
Fashion & Beauty photographer
Expertise:
Shoots for social media influencers
Tanisha Bhansali
Instagram Coach and Consultant
Expertise:
Instagram growth strategies
Harshith Bangera
Performance Marketing Specialist
Expertise:
Cross-platform & e-commerce marketing
Who is this for
Aspiring social media managers, marketers, or writers
Media professionals or students looking to upskill
Marketers who want to increase their earning potential
Entrepreneurs who want to promote their brand on social media
Once you’re done with this course, those offers won’t stop coming
Get Certified!
Receive a certificate with the Kool Kanya logo to verify your achievements and increase your job prospects
Add the certificate to your CV or your resume or post it directly on LinkedIn. You can even post it on Instagram.
Use your certificate to enhance your professional credibility and stand out among your peers!
Wondering “Why These Course On Kool Kanya”?
200+ live events hosted in collaboration with 150+ experts and over 30,000 attendees
Most events rated 4+ out of 5 some events getting the perfect score of 5!
Each event is designed for women, by women
Meet the experts in the fields that you wish to pursue and learn from them
Get your queries answered by the course experts or the Kool Kanya Community
Love For KoolKanya Programs
PowerPass makes me feel supported in my journey and the personal touch of calls and check-ins is so different from my previous experiences in content creation courses where the instructors seemed rude and condescending.
I love PowerPass, it’s amazing! It has helped me a lot and I will continue to learn from it and probably earn from it.
I joined PowerPass to learn more about marketing and to hone my skills and I believe with all the workshops conducted by Kool Kanya I'll be able to do so.